Tuesday, May 25, 2010

Epiphany is hard Labour too #47

(Global warning swimming pool, Ogilvy & Mather)

Art and political messages rarely fit. However the Mumbai-based branch of Ogilvy and Mather have recently been commissioned to help to increase awareness of global warming (that governments were not able to tackle few months ago thanks i.a. to the US and China).

The result is a dreamed image of the New York City skyline underwater once the polar ice caps have melted down (note that unfortunately there are no swimming polar bears seeking for revenge in the pool).

There were other funky options (e.g. the Egyptian pyramids of Giza and the sphynx covered by a blue-lagoon water) but less glamorous since gluing an aerial photo of the city that never sleeps to the bottom of a swimming pool is certainly an idea that Frank Sinatra would have seconded.

Bonus:
If you feel in a Madoff-mood and have no taste for swimming in the good conscience (free of polar bears) of political messages, here is a book for you: the story of Winnie the Pooh & friends vs Alien (& at the end vs Predator). As cruel as infancy may be.

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